For Agencies
Your client is blaming you for low conversions. Their brand is the actual problem. We will prove it.
We audit their brand, show you which of the 13 Visual Laws they are breaking, give you the language to explain it, and help you position a $10K brand governance upsell. Six weeks. White-label it.
Apply to Your 6-Week Challenge →20 minutes. We will show you how to position this to your client and close the upsell.
The Pattern
Two versions of the next six months.
Without this
You hit ROAS. Client still churns.
You get fired. The brand hires someone else.
The new agency hits the same wall.
Nobody names the real problem.
With this
You name the scoring gap before they can blame you.
You deliver the audit. You own the diagnosis.
You white-label the governance system.
You add $10K to the retainer. You keep the client.
What You Are Delivering
Six weeks. Your client's team owns the system. You own the relationship.
Every week produces a named deliverable your client keeps. The Binary Gate, Technician Playbook, and Compliance Scorecard run without you or us in the room.
Full Brand Audit
We analyze your brand + 3 competitors and score every customer-facing asset against all 13 Visual Laws. Delivered as a PDF scorecard, video walkthrough, and a live 60-minute review call where we walk you through every violation and what it's costing.
System Build
We build your enforcement infrastructure: Technician Playbook (step-by-step SOPs for every Visual Law), Manager Scorecard (weekly compliance tracking sheet), and Founder Check-In Template (5-minute Friday report your team sends you). Your team runs this without you after handoff.
Technician Training
Live 60–90 minute call training your content manager, designer, or ads team on the Technician Playbook. They learn to self-certify every asset against the 13 Visual Laws before submitting. Practice round included: they run a live asset through the gate before the call ends.
Manager Training
Live 60 minute call training your manager on the Scorecard. They learn to score weekly assets, catch violations before they ship, and report exceptions to you, not questions. Scorecard calibration and reporting cadence set by end of call.
Weekly Audits
We audit 5 assets per week (posts, ads, landing pages), score each one against the 13 Visual Laws, and send fix recommendations every Wednesday. Your team implements by Friday. You receive a weekly summary, not a request for your time.
Results Package + Handoff
Before/after comparison on every asset category. Compliance score delta from Week 1 to Week 6. Your Creative Director certifies every asset without you in the room. The system runs. Score below 80 and your investment is returned.
At Week 6: Binary Gate installed, Scorecard running, team certified. Six weeks total.
What This Looks Like in Practice
The conversation that changes everything.
"One beauty brand was breaking 8 of 13 Visual Laws. Their Instagram, website, and packaging looked like three different brands. Their agency was hitting every ROAS target but kept getting blamed for low conversions."
The problem was not the ads. It was Visual Drift killing trust in the final 30 seconds before checkout. The Binary Gate closed it. The agency kept the client and added $10K to the monthly retainer by positioning it as brand governance.
Rhode scores 91/100 on Visual Law compliance. Rare Beauty scores 84/100. Most beauty brands score 40 to 60. The gap between those benchmarks and your client's score is the upsell.
The script that closes the upsell:
"Your brand has a scoring problem, not a creative problem. Here is the number, here is what it costs at acquisition, here is how we close the gap in six weeks. Your team owns the system after that. I can show you the full breakdown on a call."
The Economics
White-label it. Keep the margin. Keep the client.
Engagement cost is $20,000. The white-label margin depends on what you charge your client, which is your decision.
Engagement Structures
Three structures. Same deliverable.
All three produce the same outcome: Binary Gate installed, team certified, Scorecard running. Investment is discussed on your application call.
Option A
Performance-Based
Client pays after Week 6 results.
You present the Week 1 audit. Your client sees the gap. You collect after the Binary Gate is installed and the compliance score moves.
Option B
Standard Engagement
Investment discussed on application.
Score 80+ on Visual Law compliance by Week 6 or your client's investment is returned in full. No forms. No negotiation. We have never issued one.
Option C
Trial
Week 1 audit delivered before commitment.
Your client sees the full forensic audit and gap analysis before committing to Weeks 2 through 6. The audit alone changes the conversation.
Common Questions
What agencies ask before the first call.
My client already has brand guidelines.
Guidelines tell people what the brand looks like. Governance tells people how to make decisions when you're not in the room. Most brands have one and zero of the other. The audit scores the governance, not the PDF.
I don't want to introduce another vendor into the relationship.
White-label it. We are your brand governance capability. Your name is on the deliverable. We do not have a client relationship with your client.
What if they don't score 80+?
Their investment is returned. That has never happened with a brand that qualified on the call. The qualifying call is where we determine if the system will install correctly.
How do I explain this to my client?
We give you the exact language on your 20-minute call. The script: 'Your brand has a scoring problem, not a creative problem. Here's what the number is, here's what it costs you at acquisition, here's how we close the gap in six weeks.'
Name the problem before they fire you for it.
20-minute call. We show you the audit format, the upsell script, and whether your client qualifies. You leave with a plan or you leave knowing it is not the right fit.
Apply to Your 6-Week Challenge →White-label. No client relationship with us.
© 2026 TheCBO · Valentina Leon
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