PDP Audit Checklists
Your Meta CPM held steady but your add-to-cart rate quietly dropped 22% over two weeks and nobody on the team can point at which PDP element broke.
PDP Audit Checklists by Platform
Your PDP fails different laws on different platforms. Pick your platform — the checklist is below.
Reviewed by Valentina Leon, FCBO
Valentina Leon is the Fractional Chief Brand Officer behind the 13 Visual Laws, the forensic governance standard installed by DTC beauty, apparel, and wellness operators to stop brand drift at the file level and pass retail compliance on first submission.
Last reviewed May 29, 2026·13‑brand internal corpus·Sovereign Warden standard
Shopify
Your Shopify PDP Is Losing Buyers Before the Fold. Here's the 13-Law Forensic Checklist.
Read forensic analysis →Shopify Plus
Your Shopify Plus Store Is Brand-Governed at Checkout and Ungoverned Above the Fold. Here's the Fix.
Read forensic analysis →Amazon
Your Amazon Listing Is Winning A9 and Losing the Visual Governance Gate. Here's the 13-Law Checklist.
Read forensic analysis →TikTok Shop
Your TikTok Shop Listing Passes the Hook Test and Fails the Proof Test. Here's the Governance Checklist.
Read forensic analysis →Instagram Shop
Your Instagram Shop Is Scroll-Stopping and Governance-Failing. Here's the 13-Law Checklist.
Read forensic analysis →DTC Website
Your DTC Website's PDP Is Leaking 34% of Buyers Before They Scroll. Here's the Forensic Checklist.
Read forensic analysis →Wholesale & Retail
Your Wholesale Deck Is Beautiful and Governance-Blind. Here's the Checklist That Closes the Gap.
Read forensic analysis →Founder POV · 6-Minute Master
Hear the pdp audit checklists standard from the founder
6-minute founder POV from Valentina Leon — same standard applied across every cluster hub.
Read the timestamped transcript
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Source: founder-pov-master-6min.mp3 · Transcript: founder-pov-master-transcript.md
Governance Wins
The receipts behind the standard.
Valentina Leon is the Fractional Chief Brand Officer behind the 13 Visual Laws, the forensic governance standard installed by DTC beauty, apparel, and wellness operators to stop brand drift at the file level and pass retail compliance on first submission. She built the Brand Forensic Audit and the Enforcement Container, a focused 30‑day operating system that turns brand standards into binary pass/fail gates so founders can finally step out of the day-to-day creative approval loop without ever surrendering the standard.
- 2024Authored the 13 Visual Laws — the forensic standard now used to score every Brand Forensic Audit.
- 2024Installed the Binary Approval Gate at three live DTC brands; agency revision rounds dropped from four to one.
- 2024Ran 13 founder forensic audits in 21 days, each delivered in 72 hours with zero calls.
- 2023–24Built the Enforcement Container — a 30‑day operating system that converts brand standards into file‑level pass/fail.
- 2023Documented the SKU Governance standard for 15+ SKU beauty catalogues; closed per‑SKU conversion gaps without re‑shoots.
- 2023Codified the Creator Brief v2 protocol that lets non‑founder reviewers approve creative in under two minutes.
Note: Outcomes only. No opinions. Each line maps to an installed Enforcement Container or a published Forensic Audit deliverable.
Ready to run the forensic audit on your brand?
6 weeks. Week 1 audit. Week 6, your team certifies their own work. Score 80+ for a full refund.
Apply to Your 6-Week Challenge →Cost of Waiting
A 22% ATC decline at $40K/month spend is roughly $8.8K of monthly contribution wiped out before you even notice the trend on the dashboard. Every week you wait to diagnose the leak compounds across every active campaign — by week four you are paying for traffic that lands on a page with a Law-1 hero failure your media buyer cannot fix from inside Ads Manager.
Guarantee
The Sovereignty Guarantee
You stay sovereign over the decision. Complete the 6-Week Brand Challenge and score 80+ on Visual Law compliance — your $5,000 investment is refunded in full. No forms, no calls, no negotiation.
- Six weeks. Week 1 is a full brand audit against all 13 Visual Laws.
- Score 80+ on Visual Law compliance — $5,000 refunded in full.
- Reply to confirm your score. Processed the same business day.
— Valentina Leon, Fractional Chief Brand Officer (FCBO)